About FunLab

FunLab is Hasbro’s in-house toy and game testing group. We playtest onsite at the headquarters in RI or we connect virtually with fans and families across the country. FunLab’ s mission and purpose is to provide the researchers, designers, engineers and marketing professionals at Hasbro an opportunity to experience real-time feedback on ideas and see first-hand how a toy or game may be played with.

OUR CURRENT TESTING PROGRAMS:

"FAN" Program

Our FAN program is designed for exploring exclusive, fan-based products. Most of these fan-focused research sessions are virtual video chats or at-home game play sessions.

"On Call" Product Testing Program

This research program is for consumers of ALL AGES. The studies are one-time tests and are scheduled anywhere from one day to one week in advance. We typically conduct sessions Monday-Friday (times vary based on school/work schedule and various time zones). Sessions either take place on-site at the Hasbro FunLab facility (Pawtucket, RI) or are conducted virtually.

"In-Home" Product Testing via Mail or Curbside

With our in-home product testing, FunLab offers you the chance to bring Hasbro home! Consumers who participate in this program will be mailed product to test and meet virtually via Microsoft Teams to play in the comfort of their own home. For participants local to Rhode Island, there is an opportunity to pick up product curbside from the Hasbro facility.

Focus Groups

FunLab also conducts consumer focus groups to obtain feedback on product direction, insights into product usage, play patterns, feedback on new concepts. The size of the focus groups can include 3-5 respondents at a time and last around 45 minutes to 1 hour. Virtual focus group sessions are conducted via Microsoft Teams.

On-Line Surveys

Our surveys come in many different forms—sometimes quick opinion questions and others may be more in-depth activities for parents and children. We often call upon our FunLab community to obtain thoughts and reactions to product concepts, designs, game instructions, themes, etc.